Prior to beginning work on this assignment, review Chapter 13: Global Marketing Communications Decisions I, Chapter 14: Global Marketing Communications Decisions II, and Chapter 15: Global Marketing and the Digital Revolution. This assignment will be incorporated into your Week 6 Final Paper. Watch the BUS622 Week 5 video above with Dr. Avisha Sadeghinejad, Program Chair for MA and BA Marketing Programs.
Part 1: Integrated Marketing Communication Strategies (IMC)
Part 2: Global Brands, Cultures and Advertisement
Hint: To find ads, search the web, moat.com, or major advertising publications such as Adweek, for articles about your brand’s ad campaign. Searching your company’s YouTube channel, Twitter account, or other social media platforms for recurring ad messages would be helpful too.
The Integrated Marketing Communications assignment
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