Brand Assessment & Shopping Research Paper

At the beginning of the assignment due class session, submit a summary of your research compared to your experience in physically visiting and shopping in a retail business.

Discuss the business’s strengths and weaknesses in the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 7) vis-à-vis what you see, feel, and experience in the business.

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Summarize the brand’s strengths and weaknesses, along with how you would improve the business’s branding and customer experience.

This paper should be 7-10 pages (double-spaced, stapled).

Please include a cover/title page and, if relevant, a research sources citations’ page—both of which do not count in the required page total.)

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