Impulsive Buying Decisions in Fashion

  • Write a 6 mins speech (1000 words) on Impulsive Buying Decisions in Fashion. Explain the topic, Introduce, Impulse buying a marketing strategy, How its a marketing tool, Talk about customer behaviour, including the factors and drivers resulting in Impulse buying. How it affects the fashion industry and customer behaviour, impulse buying in the high street market. Focus On consumer behaviour (why between the age of 18-25) Women do more?
  •  For help…. Links for consumer behaviour-  YouTube summary  Cialdini, R. B. (2001). Harnessing the science of persuasion.  Harvard Business Review, 79(9), 72- 81.  Cialdini, R. B. (2001). The science of persuasion. Scientific American, 284(2), 76-81.  Adam, H. & Galinsky, A. D. (2012) ‘ Enclothed Cognition’, Journal of Experimental Social Psychology, Vol. 48 (4), pp. 918-925  Predictably Irrational by Dan Ariely  On Thinking Fast & Slow by Daniel Kahneman  De Mooij, M. (2010) Consumer behaviour and culture: Consequences for marketing and advertising. 2nd edn Sage.
  •    Criteria and learning outcome-  1. Critical understanding of the need for strategic thinking and structured strategic decision making in the context of the fashion industry (knowledge);  2. The ability to identify, select, evaluate and apply strategic concepts, models and frameworks in a fashion business context (enquiry, process);  3. Evaluation of fashion business strategies and the ability to make appropriate strategic recommendations (enquiry);  4. The detailed and specialist knowledge of strategic issues relevant to the fashion industry as presented across a range of literature and visual media (enquiry, communication).
  • a speech divided into sections so it has to be with subheadings

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