Explanation of buying process

Through this, the potential customers will realize their needs to be solved. Once the problem has been recognized, the buyer begins searching for the information regarding the type of the product they want or will cater for the problem already recognized. They understand there is an issue and seeks a solution. The marketers should establish a brand for themselves or that of their clients as an industry leader or experts in their fields of specialization (Stewart, 2009). They should also be involved in advertisements of their products to provide a sense of customer security. This leads to the increase in credibility and the information makes you know more about the customers and outdoes your competitors. After the information on the product is gathered the customer then finds the evaluation of the alternatives found in the market. Just because the product has competition doesn’t mean that the customer will automatically purchase it. Customers need to have done thorough research on the product or service. Even if the customers know what they want, they still need to compare on different products to arrive on their suitable product. Once the evaluation is done the customer now arrives at the decision to purchase the product. The sales professionals need to give the information prior to the product which is more convincing. The customer then purchases the desired product because the problem has been created and need to be solved. The professional need to test the product to give the customer the desired impression that the product is the best to solve their problems. Then, after the purchase of the product, the last step involves the customer making a post-purchase evaluation of the product. If the professionals are not keen, then the revenues and customer loyalty can be lost easily. They should evaluate if the customer feels satisfied with the product. If the customer feels that the product does not suit his problem, then the customer can decide to return the product. Doing this by the sales professionals helps in improving customer loyalty and addresses the buying strategy.

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