Buying Process

Buying does not come automatically when consumers decide to purchase a certain product in the market. In order for them to come up with authentic and best reliable product from the market, they, however, pass through a series of processes to achieve their decision. The buying process should have steps which consumers go through in order for them to arrive their decision. The process begins with the consumer realizing the problem which leads them to require the product (Hempel 1977). Customers should have the reason for what they want, where they want to be or their perception or different situations where they actually are. The sales professionals should create an opportunity for a problem, whether the problem exists or not. The sales professionals should share factual information about the product or the service it can provide. They should also ask questions to attract potential customers into the buying process

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